Innovating Fashion's Diverse Culture

Diversity is on the rise in the fashion space. Fashion designers and shows are moving away from the traditional requirements of models and creativity to embracing people with different heritage and qualities. The industry is progressing towards inclusiveness, rather than the exclusive boundaries developed over the years.

Strength and power comes in many forms. Understanding this very significance of acceptance and bringing this movement to the forefront, San Francisco Fashion Merchants and Alliance, Inc. (SFFaMA) is proud to present San Francisco Fashion Week ™ 2017 on September 22nd, 2017 - October 1st, 2017 with the theme, “ Innovating Fashion's Diverse Culture.” San Francisco Fashion Week ™ 2017 aims to explore how diversity has become the battle cry of the fashion industry by utilizing technology and showcasing emerging designer collections, virtual reality, 3D fashion, wearable tech, and so much more.


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