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Our Vision

an Francisco celebrates the intertwined relationship between the future of fashion, diversity, retail and technology like no other city. Understanding this relationship, San Francisco Fashion Merchants and Alliance, Inc. (SFFaMA) will present San Francisco Fashion Week ™ 2017 on September 22nd, 2017- October 01st, 2017. With the sanctuary city known as the ultimate hub where technology, diversity and fashion intermix, it’s only fitting that this year’s theme is “Innovating Fashion's Diverse Culture.”